to see more content, please contact me at laykeijones@gmail.com

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An Overview

The media sphere is a bustling, nonstop industry filled with constant change and improvement. As part of my internship with Warner Bros. Discovery, I was tasked with a number of projects. However, the one that remains most memorable is my work redesigning the HBO Max platform to enable users to source and engage with new content more quickly than ever before.

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The Challenge

An HBOMax user is experiencing difficulty sourcing content that they’re interested in streaming.
However, we know some of their general interests include the following:

• Drawn to trending topics, pop culture moments, and  latest buzz-worthy movies and series.
• Open-minded and curious, enjoys a diverse range of content, and is unafraid to try new features.

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Goals & Objectives

While redesigning the interface of HBO Max, I aimed to offer an improved way for users to browse and discover new content, increase overall browse efficiency, and ensure a clear navigation to reduce user confusion and effort.

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Competitive Insights

In order to create a better experience for HBOMax users, I wanted to look at how other streaming service competitors offer users ways to explore new content on mobile devices.

I took a look at the following services and noted their areas of uniqueness and similarities.

Amazon Prime‍

• Genres, collections, formats, etc.


Paramount‍

• Top-of-page navigation, genres, hubs, etc.


Hulu‍

• Top-of-page navigation, genres, hubs, etc.


Netflix‍

• Top-of-page series, movies, genres, “New & Hot”
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Solutions & Opportunity Areas

During this process, I worked on four ways to solve the users problem. These included the following:

• Introduced AI conversational search entry-point to homepage with 
personalized suggestions.

• Added personalized quick action links to the navigation menu.

• Improved top browsing experience with narrowing options.

• Consolidated pages to simplify UX and reduce navigation steps.

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to see the more content, please contact me at laykeijones@gmail.com